Ali Qasim Mohamed Rabea has been steering the business towards corporate success and global recognition since 2006 when he was appointed Chairman – following 18 years of hard working in different roles and for various brands. The diverse experience he amassed during this period, coupled with an innate passion he instinctively developed for Rabia, has guided him since. He has been recognized with many accolades including MIIA Personality of the year and Best CEO awards.